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Version 5.x > New features > Please provide more info on Marketing Package features in Version 6

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bmcfarlane-liv.asn - 11/15/2010 5:09:16 PM

Please provide more info on Marketing Package features in Version 6

Dear Kentico Team,

Please let me know more about the new Marekting Package. You have listed the following features for version 6:

New On-line Marketing Package
• Contact management
• Campaign Management
• Improved web analytics
• A/B and Multivariate Testing
• Segmentation
• Lead scoring
• Personalization
• E-mail marketing

Please let me know about the following:

- maximum number of recipients per email (currently you only offer 1000). This is not useful for many companies - we have 15,000 members and aim to grow this base.
- Mail merge option within subject lines
- Mail merge option within content
- Spam filter and compliance checker
- Auto Bounce Back management
- Ability to schedule multiple campaigns in the future
- Reports (Opens, click-throughs, conversion rate, span scores, GEO map, click overlay, ROI conversion, email domain performance
- User friendly and training guide
- RSS to email
- Sync with Twitter, Facebook and Linkedin
- Google Analytics
- Multiple list management

We would like this information ASAP as it will determine what direction we go in. Use an alternative 3rd party provider who specialises in email software or the Kentico Marketing Package.

Thanks and regards,

Branca

Member

michaln - 11/18/2010 2:54:57 AM

RE:Please provide more info on Marketing Package features in Version 6

Hi Branca,

below are answers for your questions:

- maximum number of recipients per email (currently you only offer 1000). This is not useful for many companies - we have 15,000 members and aim to grow this base.

>>MN: We don't have such limit in newsletter subscribers in standard Kentico CMS. This limit is only in Free edition and Small Business Edition.

- Mail merge option within subject lines
- Mail merge option within content

>>MN: Do you mean, using of macros in Newsletter mails? This feature is available from version 3.x

- Spam filter and compliance checker

>>MN: Compliance checker -> yes for version 6.0. Spam filter -> planned for 6.0/6.x

- Auto Bounce Back management

>>MN: Yes

- Ability to schedule multiple campaigns in the future

>>MN: Yes

- Reports (Opens, click-throughs, conversion rate, span scores, GEO map, click overlay, ROI conversion, email domain performance

>>MN: Yes for Open e-mails, click throughs, converstion rates,
>>MN: click overlay -> we will track all interesting activities on the site including clicking, so you will be able to look at the user history
>>MN: on the roadmap for 6.0/6.x GEO map, ROI conversions, email domains, spam score

- User friendly and training guide

>>MN: I'm not sure what do you mean?

- RSS to email

>>MN: Do you mean consuming RSS inside the Newsletter?

- Sync with Twitter, Facebook and Linkedin

>>MN: This is not a Marketing feature, but more Social Networking Software ...At this time you can use OpenID, LiveID and Facebook auth. from version 5.x. You can find Twitter webpart on Marketplace. And next features will come.

- Google Analytics

>>MN: You can use Google Analytics Webpart to connect your website with GA. But we will still use our built-in WebAnalytics tools which provides us more flexibility and features that are not available in Google Analytics

- Multiple list management

>>MN: I'm not sure what do you mean?

Michal Neuwirth
Product Manager

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