Web 2.0 the Power of Social Bookmarking with Kentico


Social Media Marketing is promoting and publicizing products and services using social media. Social Media Marketing consists of two broad areas. Search Engine Optimization and Social Media Optimization (SMO). Social Media Optimization (SMO) is a powerful marketing concept originally developed by Rohit Bhargava.

The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.

It definitely not a concept that anyone would want to argue with given the importance of social media sites today. One of the principles of SMO is social bookmarking

Make tagging and bookmarking easy - Adding content features like quick buttons to "add to del.icio.us" are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).

Kentico CMS offers a Social Bookmarking Web Part that including on your site makes this possible.

Once selected for a Portal Engine page

Once configured it appears as follows

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Thomas Robbins

I spend my time working with partners and customers extending their marketing and technology to the fullest.