ESPO, one of the UK’s largest procurement services, had their products and services spread across 6 different websites, resulting in confusion for their web users. The main goal, therefore, was to integrate all of this information into a single site. The site needed to reflect the ESPO brand message, and to have a modern, responsive design, but also strong elements of personalisation.
Control F1 built the website using Kentico’s EMS platform. Customers can now sign into their own personalised dashboard, configure their profile and preferences, gain access to valuable tools, and view information that is of interest. What’s more, through Kentico Web Analytics, ESPO can continually gain a deeper understanding of their users’ online behaviour to further personalise and improve their experience. This also enables targeted social media activity. In the future, the A/B and Multivariate Testing features will be used to test and identify which versions of pages are the most popular, helping ESPO to further optimise their web offering.
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