The primary goals of the redesign of the Arthritis Society’s online presence were to merge multiple, independent websites into one, implement a new, contemporary website, empower the society to engage its audiences online, and transition the organization to a more proactive, analytics-driven approach to the management of their website.
ecentricarts implemented sophisticated content personalization functionality that enables users to self-identify their needs and interests to surface relevant content. Also, it was necessary to engage with other media, such as email marketing, paid and organic search referrals, and social, and create a responsive user interface that would sing on mobile devices. The new Arthritis.ca website has had an immediate positive impact on both the organization’s staff, and the society’s key audiences and stakeholders: including a 29% decrease in bounce rate, a 129% faster server-side processing, and 27% better on-site engagement.