Truliant Federal Credit Union is a North Carolina-based, full-service, financial institution with more than 180,000 members and $1 billion in assets.
In a competitive marketplace, Truliant needed to build a new website that reflected its new brand, appealed to a variety of audiences, and reflected the breadth and depth of its service offerings. Additionally, Truliant needed a website that was going to be scalable as their business changed, easy to manage, and help support its business and marketing goals.
Truliant’s previous website was outdated, not on a CMS, and very cumbersome for users and website managers alike. They came to ZAG with numerous goals for the website including a design that reflected the new, fresh, modern brand, offered a better customer experience, was fully responsive, centrally managed rates and branch location data, offered more self-service tools, improved search engine rankings, provided custom site search results, and implemented basic personalization with scalability over time.
ZAG Interactive used Kentico 8.2 to deliver successfully a website that is a robust, scalable, easy-to-use CMS consistent with Truliant’s values and new brand. The site incorporates a responsive design, and utilizes Kentico’s multi-lingual, personalization, and 3rd party integration capabilities. The website has, since its launch, recorded a 60% increase in time on page.