U. S. Steel Tubular Products is North America’s largest fully integrated tubular products manufacturer. This oil and gas division of U.S. Steel has served the energy industry since 1901.
The end goal of the site was to improve user experience and traffic, decrease lost sales opportunities, and reduce sales support calls by eliminating manual processes.
HexaGroup developed interactive solutions on the Kentico platform to better serve potential and existing clients, while lowering customer service calls:
In addition, the site interface was developed following responsive design methodology, with all interactive tools fully functioning on desktop, tablet, and mobile platforms.
The website was officially launched on February 28 and, since then, U. S. Steel Tubular Products has seen a significant improvement in user experience and traffic, a decrease in lost sales opportunities, and a reduction in sales support calls as users can find the information they need on the website.
In addition, the site was acknowledged at the 28th Annual Crystal Awards in Houston
on May 29, 2014, receiving the Crystal Award for the Business to Business Website category.
Watch a great video to show the key functionality of the site.