Bluebonnet is one of the largest electric cooperatives in Texas, USA. Since 1939, they've been committed to providing safe, reliable and affordable power to their clients in 14 Central Texas counties.
Bluebonnet wanted to offer their customers a new mobile-optimized website that would not only be a single-point source of up-to-date information, but also an online tool used to update their contact information, report outages, request specific services, make payments, view electric use data and setup alerts based on member specified limits.
Adaptdev chose Kentico (version 7, ultimate package) and implemented the following features:
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Mixed-Mode login leveraging both Sybase® Mobiliser and Kentico
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Data integrations with Sybase® Mobiliser, Siemens eMeter Energy Engage platform, Chase Pay Connexion and Milsoft Utility Solutions Outage Reporting
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Full impersonation experience for Members Services Representatives that leverages custom code and Kentico’s impersonation capabilities and custom roles
As a result, their new Kentico website offers a premium online experience that differentiates Bluebonnet Electric Cooperative from other energy providers and reduces the amount of personnel supporting customer requirements. The following figures (comparing site performance in the first month post-launch against the same period from the year before) confirms that they made an excellent choice:
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There were ~4,000 more sessions
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There were ~1,800 more users
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There were ~ 100,000 more page views
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Members viewed ~2.5 more pages per visit
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Average session duration increased by 30 seconds
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Bounce rate decreased by ~22%