Kentico Feature Series: MVT Testing

Multivariate (MVT) testing is the process of market testing multiple variables at one time. In simple terms, it can be thought of as numerous A/B tests performed on one page at the same time. A/B tests are usually performed to determine the better of two page variations, while MVT testing is used to determine the better of two content variations on a page. In this video we look at how to create an MVT test with Kentico CMS 7.