Kentico and inRiver Connector Now Available


A new integration solution connecting Kentico and product information management (PIM) platform inRiver has been developed by Ntara, a Kentico Gold Solution Partner.

This solution serves as an accelerator tool that integrates and connects both platforms more easily and quickly. The tool helps users achieve a faster speed to market. This connector allows enrichment of product data inside inRiver automatically transfer on corresponding product description pages within Kentico.


Product variants such as size, color, and brand can now be easily and instantly translated from inRiver to Kentico brochure or e-commerce sites. This connector allows a seamless data integration for both B2B and B2C customers that use these platforms, offering a more robust connection via centrally-managed product information.

This solution is service-driven and compatible with Kentico 10 and 11 and the inRiver Product Marketing Cloud (iPMC). It can be customized to accommodate the most complicated product data architecture. Its scalability allows businesses to easily upload and onboard new products and product data, saving product teams hours of development and integration time.

Why integrate with a PIM?

Product information management is a practice that can help transform businesses. Manufacturers can utilize a PIM solution to ensure a brand message is consistent across all sales channels. Distributors can stay more easily connected to channel partners and customers. And retailers can use a PIM to go to market faster, offer more competitive and customized pricing, and publish engaging product content efficiently.

Buyers research product information directly from a manufacturer’s website. They want to analyze audial and visual content, as well as read product reviews, compare similar products’ pricing, and configure items together in an easy way. A PIM helps centralize all of this content together and syndicate it to all digital channels. It serves as a single source of truth for product information.

Content management systems like Kentico can utilize PIMs like inRiver because both are founded in the .NET technology stack, and both solutions are completely customizable and extensible. Through the use of a well-equipped integration partner, the union of Kentico and inRiver offer tailored solutions to any size organization in the manufacturing, distribution, and retail industries. By offering organized, accurate, and consistent product data in one location that is easily consumable by another system, businesses provide the path of least resistance for consumers to discover, buy, and advocate for their entire product line.

How do I know if this solution is right for me?

While very valuable, this accelerator does cater to a specific audience. If you or your client are a manufacturing, distribution, or retail company utilizing Kentico and inRiver, this solution will be a natural fit. However, the potential addressable market for this connector is much larger than the current base of Kentico and inRiver customers.

Clients currently utilizing Kentico who are looking for a simpler way to manage product data—and a faster go to market strategy with products available via e-commerce—should consider a PIM to alleviate their reliance on spreadsheets and information silos. This connector provides another business case for a PIM (like inRiver) because it greatly decreases the amount of development time to connect two key components of a digital ecosystem together.

This solution enables an admin to easily enrich product name, imagery, description, SKU number, and a litany of other product variants directly inside the PIM system. After updating information, a user can “publish” any changes, and all relevant product information immediately appears in a product listing page on the Kentico side.

Want to Know More?

To learn more about this accelerator and how it can be implemented, get in touch with Ntara. To see a live demo of this connector, register for the upcoming technical webinar "Centrally Manage Your Product Information: Connecting Your CMS and PIM." Registrants will learn more about how this solution accelerates speed to market, decreases development time, and simplifies the delivery of product information to key output channels.

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Petr Vozak

Technology Partnership Product Owner at Kentico. He works with technology partners to enrich the Kentico product offering and bring greater value to those using our products.