Kentico 8 Marketing Automation Sample Code Snippets

Recently I was tasked with creating my own Marketing Automation Process Action inside of Kentico 8. I wasn't exactly sure of which method signature to start from so it took a bit of digging to figure out the right class to inherit from. Luckily it didn't take long because the excellent help documentation that comes with Kentico 8 set me on the right path. I'm hoping to save the next Kentico developer who has to do this some time, so I have posted two sample code snippets below. Have I mentioned that I love how easy it is to extend the built-in foundation of Kentico ?