Day 3: Marketing Automation: Defining Steps

In this third video we begin to build our Marketing Automation process within Kentico EMS. We take the online form that we created in the previous video and connect this into a Marketing Automation process. We look at how to create triggers and steps and how they are used within a marketing automation process. Once the marketing automation process is built we look at how the online form we built can be used to create a contact within EMS and then make them part of a Marketing Automation process.