What is scores does a person has and how to work with them?

Mr Who asked on May 6, 2021 07:04


Persona has a some scores, but how to work with them? Client said me "Why can't I see the scores?" (see below)

screen shot for example

Thank you for help

Correct Answer

Jake Kula answered on May 6, 2021 07:16

Hi Mr Who,

Lead scoring is used to attribute points (a score) to a contact based on some activity they might do. For example, purchase a product = 10 points.

Point thresholds can then be used for automated marketing purposes. The best explanation would be in the Kentico documentation:


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Recent Answers

Mr Who answered on May 6, 2021 08:30

Thank you Jake Kula for explanation

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