What is scores does a person has and how to work with them?

Hello,

Persona has a some scores, but how to work with them? Client said me "Why can't I see the scores?" (see below)

screen shot for example

Thank you for help

kentico12 personas score

Hi Mr Who,

Lead scoring is used to attribute points (a score) to a contact based on some activity they might do. For example, purchase a product = 10 points.

Point thresholds can then be used for automated marketing purposes. The best explanation would be in the Kentico documentation:

https://docs.xperience.io/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/scoring-contacts

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Thank you Jake Kula for explanation

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