Persona threshold

Naresh Ede asked on August 9, 2019 18:56

Hi all,

Need help!

I want to create two personas, which are free trial users and membership users,

So do I need to give the same threshold value to both personas or we have to give different threshold for both.

Is there any rule to give threshold value?


Naresh Ede.

Recent Answers

Brian McKeiver answered on August 10, 2019 01:17

Naresh, I'd check out using Contact Groups for that type of segmentation as opposed to Personas. It would be easier to manage. But to answer your question you would have two different thresholds. There is not rule for the value, but I would keep it small not very large.

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