Thank you for your help Prashant. The browser renders the link incorrectly still:
<a onclick="ga(" send','event',="" 'resource','download','boost="" patient="" satisfaction="" &="" hcahps="" scores="" with="" education');'="" target="_blank" rel="noopener" class="basic-link" tabindex="0" href="https://go.pardot.com/l/152471/2018-02-27/kh7cfm">Download Infographic<span class="glyphicon glyphicon-menu-right" aria-hidden="true">
I was getting an error with your original solution and needed to make a slight change:
<%# !String.IsNullOrEmpty(CookieHelper.GetValue("somevalue"))?String.Format("<a onclick='ga('send','event', 'Resource','Download','{0}');' target='_blank' rel='noopener' class='basic-link' tabindex='0' href='{1}'>{2}<span class='glyphicon glyphicon-menu-right' aria-hidden='true'>",Eval("Title"),Eval("External_Link"),Eval("CTA")): "" %>
Any thoughts on how to prevent the onclick from that jumbled mess?
Thanks again...