My Transformation
< url >
< loc >< %# Eval("PostUrl")% >< /loc >
< news:news>
< news:publication>
< news:name>The Example Times</news:name>
< news:languag e>en< /news:language >
< /news:publication >
< news:publication_date >2008-12-23< /news:publication_date >
< news:title >< %# Eval("Title")% >< /news:title >
< /news:news >
< /url >