Google Analytics event tracking on buttons & hyperlinks

Hi Dennis,

This is more of a general integration question. There could be some guys in here, that could have already implemented this, but based on the following documentation, you can just create another call with GA send command:

https://developers.google.com/analytics/devguides/collection/analyticsjs/eventshttps://developers.google.com/analytics/devguides/collection/analyticsjs/sending-hits#on_the_tracker_object_itself

These JS actions can be envoked in Kentico like in any other .NET app.

You can achieve this very easily using a Javascript.

If you look at GA Events https://developers.google.com/analytics/devguides/collection/analyticsjs/events

ga('send', 'event', [eventCategory], [eventAction], [eventLabel], [eventValue], [fieldsObject]);

You need to send three parameters eventCategory], [eventAction], [eventLabel]

On any HTML element which you want to record write a generic method that can populate these parameters and send this to the above method available in GA.js file

I hope this helps

Hi

Thanks for the replies, I'm aware of the GA events, and I can add them manually on hyperlinks. But a developer has to do this, an online marketeer can't do this (they usually don't have the correct know-how I guess).

How do you add this on the submit button of a Kentico form? You can't change the HTML of that button, unless you use the ASCX layout or custom javascript.

To change this, you'll always need a developer I think.

KR, D.

If you want to provide flexibility to the Marketing guy this route is not ideal for you. What you should opt for is Google Analytic Tag manager

This is how I work with my marketing clients. You still have to work with them initially however it's a way easy way to setup GA without your continuous involvement

Hi Chetan

Google Tag Manager is according to me a must, but do you use a custom javascript that searches for all hyperlinks which adds the event tracking on the hyperlinks?

KR,D.

Yes I created a small JavaScript too to handle any anchor tag on the page. The framework provided support to access certain attributes like action_tag, label_tag, category_tag to be also send to GA. these tags were say in transformations this making everything dynamic