Hi Dmitry
Thanks. I think the answer then is that our developers do have to build something custom - as I said, we hoped to avoid that. I'm not sure about the differing policies - I think common tools can often support different approaches, just as they do in creation.
We're still really pleased with Kentico a year on. However, if there is an area where I'd like to see more, I think it is around this kind of content management as opposed to content creation. There are a number of areas where I think that there could be tools to help keep a site effective (and therefore its content clean) several years after its launch.
Anyway, the answer is helpful and I'll get back to our team about it.