A/B Testing for Free Shipping

Chidozie Bright asked on January 22, 2016 21:15

Is there a good way to A/B test the free shipping threshold? Our customer would like to do some testing on what free shipping threshold produces the best conversion rate. I know that we can make a multivarient for the wording (i.e. Free Shipping on Order over $X.xx) but how can we get that to translate to the actual checkout process?

Recent Answers

David te Kloese answered on January 23, 2016 16:27


I'm not aware of any out of the box ways to easily enable this. I think you could however use a macro condition to check the current page / coockie / setting / etc.

You can configure the macro here:

  • Select the Free shipping offers Module
  • New Free shipping offer
  • Free shipping conditions
    • further conditions block
    • click Edit
    • and move to the code Tab

You could create an A/B test that has different buttons to navigate to your checkout for instance. And let that buttons navigate to different page, or set a cookie, or set a flag on the current customer object/ or etc..

And in the macro for the free shipping offer let this difference be the condition.

Hope this helps you!



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