What’s your Twitter marketing plan?

Technically, Twitter is a micro blogging platform that limits real time comments (tweets) to 140 characters. What may seem like a simple technology is a worldwide phenomenon with a projected 200 million active users. Leveraging this platform many companies are looking to Twitter as a key part of their integrated marketing campaigns and a key source of real time customer connections. It’s free, has a lot of people using it and indexed by search engine - what could be bad about that? Well, like any marketing activity make sure you have a measurable plan!
When developing your Twitter marketing plan, here are several key areas that I would recommend you include. Any you think I may be missing?

Goals – what’s your business goal for using Twitter? Why invest resources if it doesn’t help to drive your business. Many time typical examples, include increasing site conversion, traffic, and downloads.

Message – What’s the messages for your audience personas? Building a message map or messaging framework that contains the key audience messages is required. Example audience personas often include existing and prospective followers.

Message Tactics – What tactics will you use to deliver your message? For example, asking questions, making observations, amplifying others.

Hashtags/Keywords – What hashtags and keywords will your organization use? Consistency is important to ensure you receive the maximum effect for each tweet.

Schedule/Frequency – When will you post your tweets? Scheduling your tweets throughout the day increases the likelihood that Twitter users will see your message at some point. From a company based Twitter account I recommend no more than 3-5 Tweets per day as a general rule.
Share this article on   LinkedIn

Thomas Robbins

I spend my time working with partners and customers extending their marketing and technology to the fullest.


How Starts commented on

You can instantly broadcast your thinking using this platform. According to survey results, the answer is, "Yes!" When using social internet marketing tools for example Twitter (Twitter was ranked #1 most widely used among these tools), marketers recorded increased exposure, traffic, serps, then one in two generated targeted leads.