UI personalization increases the productivity of business users by enabling system administrators to provide a simplified user interface. System administrators are able to create intelligent user interfaces that allow users to focus on those things needed to do their jobs and not overwhelm end users within options they may not need. For end users this reduces the amount of tabs, menu items and parts of a page they see within the Kentico UI. Allowing them to focus on the tasks they need to get their jobs done. For new users, UI personalization reduces the learning curve and makes the system easier to use and understand. In this video we will look at an example of UI personalization using the sample corporate site.