Action Cancer’s mission is to save lives and support local people through cancer awareness, prevention, detection, and support. To improve Action Cancer’s digital presence, i3 Digital brought together findings from research, design workshops, and usability tests to provide a clear design and layout. The main goal of the website was to get more people to book appointments online, so that admin time was saved by staff within the offices’ locations. Many older people use the Action Cancer website, so they needed to be sure the technology allowed a very logical and enjoyable user experience, yet allow for a fully responsive design and include integration with social media platforms. Just to confirm the project’s success: the year before the new website was launched, the site had 85,256 sessions and 271,996 page views. This can be compared to last year’s results (January 1–December 31, 2015) of 110,393 sessions with 342,862 page views.
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