FC Basel 1893 is Switzerland’s most successful football club for the past decade.
FC Basel 1983 approached YooApplications to redesign and improve their online presence to satisfy the increasing needs of national and international visitors. The objectives of the ambitious project were to create an inspiring and consistent appearance covering all major platforms (desktop and mobile) and enlarge the global reach by implementing a new user experience by focusing on usability.
Due to the specific features and the adaptability of Kentico 8, YooApplications AG was able to implement a multitude of functions, such as: multilingual content, responsive layout, live ticker, interfaces between FC Basel’s mobile app and website, custom made sports module combined with Kentico widgets to manage Sports data, custom made news publishing system based on Kentico pages, combining the Kentico tag feature with the news system, image gallery, multifunctional content slider and multi instance hosting with Windows Azure (auto scaling).
Since the relaunch, the FC Basel 1893 website has increased its monthly number of visitors to more than 260’000 (+10%) with a total of more than 540,000 (+15%) sessions per month. Due to the new user experience, mobile users are accountable for almost 50% of the visits (+25%).