Dammit Dolls sells dolls, stress balls, and other products to help customers get through dammit moments in life. Their products are durable and made to be slammed, thrown, and squeezed. The aim of the project was a website redesign that would reflect the unique attitude of the brand. Kentico E-commerce platform provided Dammit Dolls with all the order tracking, discounting, and accounting functionality they needed. Integrations with QuickBooks, Ziptax, and Authorize.net, which are necessary to manage their business, were created. The new Dammit Dolls site has been live for a little under a month and has already seen huge improvements in usability. The design would not have been accomplished without the ability to customize everything within Kentico. Since launch, sessions have increased by 11% and users have increased by 14%, with an average session duration increase of 28%.