Top 10 Kentico Websites for May 2017

Valeo Foods Group is one of Europe's fastest growing cons consumer foods producer, with a portfolio of category leading brands such as Rowse Honey, Balconi and Jacob's. Unlike their former site, the new Valeo Foods Group website aims to tell the story of the company. Kentico, recommended by Strata3, was chosen for its flexibility with the design route taken by Valeo Foods Group and modular build approach with the option of customizable widgets. The website needed to really show off the Valeo Foods Group brands, and this was achieved by the ability to quickly update all images and content, and by the easy addition of images to the portfolio, as and when required. Everything was planned to provide content editors with an easy-to-use solution. It was also crucial that the CMS was easy to use and supported responsive design. The website was set up using Google Tag Manager so a tracking code was easily added to the website. The project, from start to launch date, took six months.

Since 1927, the Forest Preserve District of Will County has officially taken care of numerous preserves, trails and more, to protect the history, wildlife, and natural beauty of the area. The new website is a major online presence for the Forest Preserve District of Will County, while the previous site was predominantly just a landing page for the Preserve’s social media pages. The new site is visually captivating, with video on the home page and photography throughout. Kentico’s Custom Page Types allow flexible content and provide the client with an easy way to update their site. The vast number of settings in Kentico allowed Americaneagle.com to fine tune both SEO and speed aspects of the site. This, also, led to high rankings across a number of testers, such as Nibbler and webpagetest.org. The new site is integrated with Hawk Search, Instagram, YouTube, and the Forest Preserve’s existing email service.

InfinityQS serves organizations of various sizes with software that helps to improve the quality of production. They sought a brand refresh of their website to more effectively describe their solutions to prospects and customers. As their team had previous experience with Kentico EMS, they knew this solution would best fit their needs, i.e., to have a multilayered localized program including engaging resources, and utilizing Marketing Automation, Content Management, and Personalization. Refactored ran a regular series of A/B and MVT tests on key website features and layout elements to ensure that pages are fully optimized. Currently, it is possible to track marketing budget attribution for all the marketing techniques used (paid search, retargeting, social, and email campaigns). Since the product launch in April, the site has experienced improvements in all key site measurements: total visits increased by 125%, new users increased by 134%, prospects are staying onsite 18% longer, and the cost of paid conversions decreased by 56%.

Essilor is one of the leading high-end lens manufacturers in the UK. They needed a new B2B website to boost digital performance and customer engagement. The new platform needed to support independent eye care professionals (ECPs) in the UK via an online training academy. MMT Digital conducted an extensive Phase 0 during which they defined user personas and user journeys. Working collaboratively with Essilor and using the customer research they had carried out, MMT refreshed the look and feel of the site and implemented a user-friendly navigation. Essilor wanted to make the website its primary source of lead generation so the product pages have been transformed to effectively showcase the range for maximum appeal. Utilizing Kentico EMS features and Salesforce integration, Essilor is now able to develop a better understanding of customer needs.

Bluefin Solutions is a global consultancy and SAP partner, delivering business consulting, technology strategy and implementation. Their old website was gaining a lot of traffic through their blog which was positioning them as knowledgeable thought leaders in the world of SAP, but it just wasn’t maximizing their potential; its slow performance was frustrating for users and often resulted in them leaving more quickly. For example, an add-on tool was slowing the site down, but a “comments” feature on the blog improved the speed of the new site. Ridgeway implemented a flexible widget that allows Bluefin to publish content on the blog in a variety of different formats with different page layouts and mediums. This variety helps in keeping visitors engaged and encourages further exploration of the website. Another important improvement to the new website sees Bluefin being able to host a number of events, including webinars and conferences, with added functionality, such as Agenda Builders, that saves them time.

Investors Bank is a full-service community bank that operates more than 150 branches throughout New Jersey and New York, and has more than $23 billion in assets. Investors Bank needed a new website that better differentiated them from their competition, offered best-in-breed usability and offered technology to improve site management and scalability for future business changes. ZAG’s design team crafted a modern, responsive design that was validated through usability testing. The ZAG Interactive development team then used Kentico to build a powerful website that seamlessly integrates many third-party solutions including online banking providers, credit card providers, Google Maps, Trusteer, Investor Relations sites and more. Kentico also facilitated the creation of custom widgets to manage a range of content needs – from rates and locations to video content, calculators, forms and more.

Fast approaching their 40th year in business, Linsco have been providing a fully compliant recruitment practice that covers all aspects of trades and labor, site engineers, and freelance management. The core aim of this project was to increase the volume of candidate registrations and job applications. Using Kentico Roles and Page Level Security, Distinction implemented a section of the site that serves as an intranet and it’s possible to control the access to each subsection of the intranet. To manage job listings, a Kentico custom module was created and integrated via a third-party recruitment service. Candidates are now able to subscribe to email alerts that are sent out using Kentico’s Email Transformations from a Kentico scheduled task. The project has received amazing client and user feedback. Since the site went live, new sessions have increased by 10%, pages per session increased by 21%, and average time spent on jobs pages increased by 33.5%.

The mission of Northern Airlines is to provide the highest quality of customer service, delivered with a sense of warmth, friendliness, individual pride, and company spirit and also to provide financially viable services in the Fiji Islands and the South Pacific. Their new website follows their aim to be recognized as a model aviation operator in the South Pacific. The technology goal was to deliver a mobile responsive website built on .NET Framework 4.5 and from a business perspective the goal was to encourage more sales by having an online booking system. Among the biggest challenges during its development that Datec Fiji had to consider, were migrating content from the old website as well as importing custom application integrations to Kentico. The website is now connected to a payment gateway and other integrations included customized web parts, such as flight search functionality, and Telerik development tools. The Datec Fiji team also utilized a broad range of Kentico functionalities, such as Bizforms, Custom Tables, and Reports.

Basware is a global provider of purchase-to-pay and e-invoicing solutions. They needed to have websites that would cover their markets in the US, UK, Singapore, and Australia/NZ. As part of the project, nine localized websites for their European markets have also been created and will launch on Kentico shortly. The customer’s main challenge was that their previous website, based on Drupal, was heavily customized and making changes within the site was very difficult. These technical barriers prevented easy content updates and caused multiple issues with online sales and marketing activities. Immediately after the launch, the Basware web operations team could make changes directly on a staging site and promote them by following the configured workflow process. The site integrates with marketing automation platforms—Eloqua for form data, GatedContent.com for resource gating, and LookBookHQ for personalized asset/document delivery. Early statistics after the first week of launch indicate a 25% increase in traffic and form conversion and a 66% increase in average session duration.

Sky is Europe’s leading entertainment company, serving more than 12 million households in the UK alone and provides entertainment from show-stopping new series to the episodes we want to watch again and again. They’ve taken viewers from four channels to more than 400, from fixed schedules to whenever you want, from news bulletins to news 24 hours a day. The Sky Q box epitomizes this; working seamlessly across different screens to put a huge choice of entertainment at the customer’s fingertips and has proven to be Sky’s most successful TV product launch to date. This web design sought customers’ help in identifying their managing agent and a way to keep them engaged during the whole customer journey. The integration between Kentico and Sky’s bespoke CRM systems was essential in bringing this continuous dialogue with the customer to life, allowing the journey to be automatically progressed and personalized in real time. The website has seen an incredible 12,000 active sign ups in the first 10 weeks post launch and an increase in conversion rate across mobile devices by 70%. A campaign engagement from the first email has achieved a 67% open rate and 29% click-through rate.

The website is a cornerstone of the campaign and was built with the aim of presenting new and exciting recipes to visitors and engaging them socially with the ‘Lambassadors‘. Overall, the campaign has more than 45,000 social media followers, has had a print reach of nine million, and generated in excess of 400 PR articles. Kentico enabled the creation of multilingual versions from a central standardised core site structure and allowed for individual country domains—providing search engine optimisation per country. Also, Kentico’s modular functionality and widgets provided the ability for easy ongoing customisation and development. The user engagement on the website has increased enormously: user numbers went up by 309% and page views by 273% year-on-year. Positive has enhanced the original site via a favourites function, image gallery, country specific blogs, and PPC landing pages. Video content has become more prominent within social media and the site has evolved to meet this change.

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