InfinityQS serves organizations of various sizes with software that helps to improve the quality of production. They sought a brand refresh of their website to more effectively describe their solutions to prospects and customers. As their team had previous experience with Kentico EMS, they knew this solution would best fit their needs, i.e., to have a multilayered localized program including engaging resources, and utilizing Marketing Automation, Content Management, and Personalization. Refactored ran a regular series of A/B and MVT tests on key website features and layout elements to ensure that pages are fully optimized. Currently, it is possible to track marketing budget attribution for all the marketing techniques used (paid search, retargeting, social, and email campaigns). Since the product launch in April, the site has experienced improvements in all key site measurements: total visits increased by 125%, new users increased by 134%, prospects are staying onsite 18% longer, and the cost of paid conversions decreased by 56%.