For more than 25 years, Sawgrass has been a leading manufacturer of proprietary ink and color management software, printers, and heat presses, and a provider of extensive support and education tools. Headquartered in Charleston, SC with additional offices in Basel, Switzerland, and Sheffield, England, they work with an extensive global dealer network that services more than 100 countries throughout North and South America, Europe, Africa, Australia, and Asia.
The goals of the project were to consolidate multiple independent international websites into a single dynamic global web presence that helps support and market to their extensive global dealer network.
The primary challenge was integrating and delivering a large complex suite of products, services, and technical support documentation that had to be tailored to multiple regions, countries, and languages. Secondary challenges included API integrations and creating a tiered access client portal. Kentico 8.1 was used to overcome these challenges.
While the site launch is too recent for full stats, initial results are strong with a 36% increase in page views/sessions, a 28% increase in time on site, and a 20% decrease in bounce rate. The website included unique features such as a multilingual responsive design, a combination of culture and IP-based global regionalization, custom applications and doctypes, API integrations, and a client portal.