Digital Doughnut enables members of its community of over 1,000,000 marketers to share content, network, and find out about and register for events. The site extensively uses Kentico features like events, Forms, Roles, permissions, Blogs, and much more. Major Digital also used a combination of conditional layouts and page security within Kentico, which allowed content to be shown based on users’ login statuses. It was necessary to import clients’ data into Excel and write a custom script to import the relevant pages, user information, and data into relevant fields on the new site. This meant transferring 2,000 articles and importing over 18,000 users. The overall results are self-explanatory: a 22% increase in unique users and a 28% increase in sessions, a 42% increase in page views, as well as an 11% increase in pages per session, an 18% increase in average session duration, and a 12% decrease in bounce rate.