Hunter Fan invented the ceiling fan over a century ago, and, for decades, the sales model was distribution and channel sales. Consumers started researching online before, during, and after a visit to the store, so Hunter Fan needed to improve their digital presence. The mission was to consolidate two separate versions of the site, mobile and desktop, into a single responsive site. Ntara built a custom payment gateway provider to transmit payment information to Hunter Fan's payment processing company, 3DSI, creating a more secure process for shoppers and ensuring their information was not stored in Hunter's database. One of the challenging parts of project development was the integration of Hunter Fan's custom product information management system built by Ntara, FanBase, with Kentico. As a result of Kentico’s E-commerce functionality, revenue increased by 112x, transactions increased by 140x and conversion rate increased by 58x.
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