In their own words, National Geographics Traveller „championed sustainable travel before it became a trend, celebrating journeys that are about place, experience, culture, authenticity, living like the locals, and incredible signature photography“. The magazine, recently launched in Australia and New Zealand, employs storytelling and you-are-there photography to inspire readers to get up and go, with the theme of „Nobody Knows This World Better“.
Devotion Digital worked with Adventure World, National Geographic Traveller’s Australia and New Zealand partner, to develop a website that inspires and converts customers. Digital and print subscriptions, newsletter signup, competitions and blogs make up some of the functionality. Fundamentally, it’s the use of big visuals and the distinctive National Geographic gold logo that delivers customer familiarity and stickiness.