Top 10 Kentico Websites for April 2016

Thomas International is a global provider of people assessments and performance reviews, available in 56 languages and over 60 countries. Kentico EMS was chosen due to a need for integrated marketing and business solutions through a universal platform that combines CMS, marketing automation tools, segmentation and targeting via intuitive user journeys, lead scoring, and campaigns. Syndicut developed a personalised, well-tested, and well-considered user journey to identify personas through tailored content and thought-provoking visual language and tools. Nearly 60 customised web parts were created during the development phase to accommodate landing pages, campaigns, features, downloads, and lead generation data capture forms. Partners, consumers, and businesses are provided with an online experience that builds brand awareness, community, and advocacy all through one integrated content management and marketing platform.

Arnold Bloch Leibler (ABL) is an Australian commercial law firm with offices in Melbourne and Sydney. The firm has been in operation for over 60 years and prides itself on being a “small firm with a big firm reputation”. The goal of this project was to create a website with a modern look and feel, to make it responsive, and to give staff a content management system that was flexible, robust, and simple to use. The main challenge was trying to find the right balance between contemporary design and professionalism. The site also had to cater to a diverse audience, from potential and existing clients to young, digital-native law graduates. ABL took a leap of faith with the design of this site, daring to break the mould of legal industry conservatism. The result was a striking design with a professional edge that pays homage to the history of the firm.

Christie & Co buys and sells businesses to corporate and independent clients in the hospitality, healthcare, medical, and retail sectors. They needed to completely rebrand three websites — Christie & Co, Christie Finance, and Christie Insurance. As well as the rebranding work, a lot of complex integration was required in order to pull through all of the company’s property and client data from Salesforce. There needed to be a constant sync between the two platforms so that any changes made either on the website or in Salesforce would be updated on both sides. In terms of content management, Christie & Co are now able to easily amend content without the need for additional assistance. Users now benefit from a JSON-based business search functionality, as well as a location selector and a custom module that uses Draw Map software, through which users can find properties based on locations.

Infinite Spada is a communications agency that was formed in 2014 when US-based Infinite PR and UK-based Spada merged. They wanted a platform that would allow them to maintain and update content easily. A crucial part of this project was the incorporation of the blog and managing and editing it from the same platform as the main website. Kentico gave Infinite Spada the opportunity to do so with a high degree of flexibility. Skyron built 30 different templates that allow for complete freedom when editing and adding content without overwhelming them with complicated interfaces. The aims of the new website were to reduce the time and costs and to increase productivity for all content-based work. They are now able to create pages and add modules, as well as expand or reduce the size of the site. Skyron also utilized Kentico’s Multilingual Content feature, making it easy to create websites for both the US and UK market.

Lay & Wheeler are the fine wine division of the Majestic Group providing helpful advice for wine collectors whilst offering an extensive range of top wines from around the world. Simplifying the purchasing process and providing an enhanced user experience was key, this was achieved thanks to Kentico‘s flexibility which enabled integration with Lay & Wheeler‘s internal systems. From all of Kentico’s features, a few that Crafted utilised include Email Marketing, External Authentication, custom modules for admins, and custom form controls. The result is smooth content administration without coding or design knowledge, where flexible page items let reusable patterns or controls to be used across the site easily. One month after launch 70%  of orders are now coming in via the website and Lay & Wheeler saw the best sales results since 2010.  Everybody is looking forward to seeing Lay & Wheeler’s next successful steps!

The Canadian Fuels Association represents the companies that produce, distribute, and market petroleum products in Canada. The main goals for their new site were to achieve responsivity, enhance support for both English and French languages, simplify publishing and blogging, and improve user experience to help various audiences find information quickly. Canadian Fuels is committed to an ongoing dialog, and their blog is a central component of that. Communication lines are always open for them, whether between the industry and government or between the industry, its stakeholders, and the public. E-Cubed was able to integrate all the same blogging features the site previously had in WordPress into Kentico while creating publishing efficiency. The site provides a lot of interesting facts about the petroleum industry, observations on its economic value, and answers to environmental and social questions.

Deaf Services Queensland is the leading provider of donation, support services, and information to the Deaf and hard of hearing community in Queensland, Australia. The purpose of this project was to redesign DSQ’s online architecture and overall aesthetic in the digital space, to promote and streamline the donations process to generate revenue, to select tools for class management and events, and to develop a simple registration process. It was key to reduce the website bounce rate and to create a responsive and mobile-friendly website. The visual layout is designed to be accessible and helps users find what they are looking for quickly. The homepage features a news feed that includes the latest blog and social media posts, which increases engagement with the community. The new design also helps promote and streamline the donation process, giving users the ability to donate and pay online through a secure payment gateway.

Ocean First supports ocean conservation through eco-conscious swimming, scuba diving, and travel services. Its mission is to create and connect a community of ocean enthusiasts that are passionate about experiencing and preserving our marine environments. The new website had to overcome a few challenges: the old site was difficult to navigate, and visitors didn’t understand the full range of services. Kentico was chosen as a unique opportunity to build a site that could manage three separate service offerings, each with its own look and feel, incorporate e-commerce functionality for their dive products and trips, and easily update content. More to the point, Carbon8 has added, “E-commerce is complex, but the Kentico E-commerce module is powerful enough to handle everything the client requested with little customization.” Since launch, new visitors have increased by 24% and conversions have increased by 21%.

First Federal Bank needed to upgrade its digital presence to reflect their brand better and create scalability to meet their business and customer needs. All website copy needed to be overhauled, meaning close coordination between ZAG Interactive and First Federal Bank was necessary to reflect their offerings, to focus on customer benefits, and to integrate SEO keywords. FFB wanted to create media buzz about the website launch, which challenged ZAG to develop a launch campaign to create awareness and generate site engagement. The site has an intuitive and scalable architecture, keeps the design very simple while managing many stakeholder and visitor goals, and is fully responsive. Since its launch, social media referrals increased by 2,000% from Facebook. When comparing the month after launch to the same time period the year before, sessions increased by 22%, page views increased by 21%, and mobile traffic increased by 400%.

Headquarters of the Gaelic Athletic Association (GAA) and the third-largest stadium in Europe, Croke Park needed a strong digital presence that would engage its diverse audience. With a capacity of 82,300, Croke Park can accommodate all types of events, including Gaelic games, concerts, meetings, tradeshows, and gala dinners. It was necessary to redesign and redeploy multiple microsites and landing pages into one single responsive platform. To reach this goal, various Kentico EMS features were utilised, such as Lead Scoring to promote and drive enquiries and bookings for special memberships and events, as well as E-commerce functionality to purchase archive prints and merchandise of Gaelic games. A spectrum of users, including fans, members, visitors, corporate, tourists, and prospects, have had their implicit needs met and have quick access to information due to the user-friendly nature of Kentico CMS.

The major challenges of this project were to improve user experience, expand the features for users, and improve the prominence of events and reports to users. Users are able to contribute articles, comment on the articles of others, register for events, and download reports on Digital Doughnut through a wide range of Kentico’s functionalities, such as Events, Forms, Roles, Permissions, Blogs, and much more. Many of the elements of the site require specific authentication rights to access. Major Digital used a combination of conditional layouts and page security within Kentico, which allowed Digital Doughnut to show content based on the users’ login status. The overall success of the website redesign is proven by excellent results: a 334% increase in user contributions, a 67% increase in global page views, a 90% increase in mobile traffic, a 56% increase in unique users, and a 12% decrease in bounce rate.

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