Headquarters of the Gaelic Athletic Association (GAA) and the third-largest stadium in Europe, Croke Park needed a strong digital presence that would engage its diverse audience. With a capacity of 82,300, Croke Park can accommodate all types of events, including Gaelic games, concerts, meetings, tradeshows, and gala dinners. It was necessary to redesign and redeploy multiple microsites and landing pages into one single responsive platform. To reach this goal, various Kentico EMS features were utilised, such as Lead Scoring to promote and drive enquiries and bookings for special memberships and events, as well as E-commerce functionality to purchase archive prints and merchandise of Gaelic games. A spectrum of users, including fans, members, visitors, corporate, tourists, and prospects, have had their implicit needs met and have quick access to information due to the user-friendly nature of Kentico CMS.