The Demographics of Social Media Users – 2012
Everyone wants to use social media but the problem is how? Maximizing marketing spend and impact is something every CMO demands. A late 2012 survey by the Pew Research Center’s Internet & American Life Project (
available here) shows some great data that may help.
While it looks like young adults are more likely than others to use major social media. That’s not the whole story.
Here are the basic stats as of December 2012:
• 15% of online adults say they use Pinterest
• 13% of online adults say they use Instagram
• 6% of online adults say they use Tumblr
• 67% of online adults say they use Facebook
• 16% of online adults say they use Twitter
A different view shows the following.
