The Definitive Guide to Critical Campaign Metrics
Online marketing is always evolving. Engaging customers and prospects is no longer a single channel, one-way communication. Marketers must engage more deeply and communicate in multiple ways. However, simply engaging is no longer enough. Marketers must be able to track and measure the quantitative impact of their efforts. Leaders want more than soft metrics like brand equity; modern marketers must be able to show the link between their programs and business results. It can be overwhelming – moving between tools, managing spreadsheets, This paper, targeted at marketing leaders and professionals seeking a better way to manage and monitor their efforts focuses on several of the key organization metrics that should be captured to optimize their digital marketing campaigns.