KEMS is neither ENTERPRISE nor MARKETING solution.
Having words Enterprise and Marketing in the product name doesn't mean the solution is REALLY Enterprise and Marketing ready.
There are missing fundamental enterprise features like Backup&Restore, support for system center, automated web-farm installation etc. etc.
KEMS offers only manualy created segments, scores etc. Where is any automated recommendation by the system? Real Marketing solutions offer fully automated processes like segments creation, they use AI or BI to better understand customers etc.
Enterprise Marketing solutions are e.g. SAS, Teradata etc. but KEMS is miles away from this space ...