Vidant Health is one of the largest healthcare systems in eastern North Carolina, serving 1.4 million people across the state. Vidant Health is comprised of seven community hospitals along with physician practices, hospice, wellness centers, and more. From the outset, the team developed clear goals for their new website: to be mobile responsive, service line centered, utilize geolocation services, to include information on other hospital locations, wayfinding initiatives, site search, and a new provider directory to more easily find physicians. Since the site went live, results have shown a 15% YOY traffic gain, a MOM 19% increase in unique users and an increase in mobile traffic of 19%.