iM3 is a family-owned veterinary dental company established in Sydney, Australia more than 28 years ago. From its three locations in Sydney Australia, Vancouver WA, US, and Co. Meath, Ireland, iM3 supplies veterinarians throughout the world with high-quality yet affordable veterinary dental products including dental machines, instruments, X-rays, and dental consumables. For the purposes of website redesign, Kentico was chosen for its great user interface, inbuilt e-commerce, and an attractive price point. The main goal was to enable online ordering to increase sales and reduce manual processing. The website is integrated with the eWAY payment gateway.