The Tourism Ireland Trade site provides the visitor with updated information about the island of Ireland such as the latest news and events, local market and industry contact details, touring suggestions, and a range of maps, images, and brochures available for download. Strata3 were tasked with creating a website that conveyed the country in a refreshing way. It was important that the new site features contemporary, intuitive design and layout, with pages maintaining consistent branding. It was also important that relevant photography was used to increase the visual appeal. The website also utilizes customized Kentico widgets to allow for the greatest flexibility, and for ease of content editing.