From the beginning iGuzzini had a clear vision—they required a fresh and dynamic approach to their digital presence to reflect a new, modern, and an innovation-focused brand outlook. As a leading global lighting manufacturer specializing in architectural lighting, the website ought to deliver real value to a diverse set of users, such as architects, lighting designers, and engineers. The Kentico Personalization feature ensures that all these audience groups have access to customized content. The overall visibility of the website is increased through SEO improvements. The website is integrated with the client's CRM and CreateSend (Campaign Monitor), allowing the automated sending of emails including newsletters and of course enabling better tracking and capturing of user data. The result is quite impressive, a multilingual website utilizing various third party integrations hosted on MS Azure. October 2016 has seen a 17.81% increase in traffic compared to October 2015. Visitors have engaged more with the website—in October 2015 a visitor would visit 1.93 pages on average, now a user visits 4.93 pages on average, an increase of 157.64%. Desktop traffic year-on-year throughout October 2016 has increased by 19.84%, while mobile has increased by 29.99%.