Pickles’ focus is on asset remarketing across industrial, cars, trucks, and salvage verticals. The primary goals of phase one were to simplify the Pickles web-presence and move away from the legacy CMS to a new one that would enable simplifying their development infrastructure and integration with Dynamics CRM and Zoho CRM for leads management. The website is hosted on the Pickles infrastructure while utilizing Microsoft Azure as a Global CDN for CSS/JS and Cloudinary as the image CDN. The site uses the Kentico EMS Staging Module to help synchronize changes across the development, system test, UAT, and production environments, which also utilize the Kentico Web Farm functionality.