For Selectair, 2016 was the year of innovation. After thorough reflection, Selectair implemented a new corporate marketing and online strategy with “Personalized travel” as their new motto. Their new site needed to offer a generic concept with room for the individual travel agent to alter content, functionality, and SEO optimization. It also had to be easy for the Selectair marketing team to edit the site content themselves. Among other features, the website contains a custom-built travel seeker, online bookings links, a custom portal built on top of Kentico, and it also implemented marketing automation and geolocation. Since the site went live in November 2016, Selectair has experienced an explosion in sales leads and the actual price requests through the website have increased 10-fold. On top of this, the site was awarded the prestigious Innovation Award during the TM Travel Awards.