Kentico Top 10 Websites for January 2017

BullGuard is a producer of Internet security and antivirus protection software. So, in the name of safety first, they needed to place their new website in a consolidated, efficient, and safe environment. Due to a number of customizations tailoring it to individual BullGuard requirements, they needed to migrate from Umbraco CMS. Other key points were to move a blog on WordPress platform and a forum on DotNetBB platform to Kentico. The main difficulty of the project was working on the import of the content e.g., the forum – more than 70k users and an uncountable number of topics and posts. The result is a website that is able to manage eleven language variants. It also exchanges data with third-party software and solutions developed by the client, price API, Google Play store etc. A smart integration bus was required for exchanging information between all points. The website relaunch resulted in an increase in organic traffic by 7.28%.

For almost 100 years, Save the Children is an international NGO fighting for children’s rights by supporting education and health care, as well as providing economic and emergency aid. The new Save the Children Netherlands website needed to be powerful and as easy as possible for the visitor: in a few clicks, it can be seen how and where Save the Children helps children in 120 countries worldwide, and how people can contribute. The use of modular building blocks has made the website very user-friendly for users and marketers. The inspiration for a visual style came from the children and their stories that follow you every step of the way. The website has been made fully responsive from its inception that has resulted in a major increase of the conversion rate from visitors to donations. The new Save the Children Netherlands website is performing eight times better than the old website.

DHL Freight needed a high-quality web presence that distinguishes it from the other DHL branded Business Units. The biggest challenge was to create a customized Kentico core that interfaces with other DHL Freight tools such as a pricing engine, lead time calculator, and track-and-trace database. The project needed to be flexible for the continuous development regarding localization in 21 countries across Europe. After eight months of development, a website was created that focused on quality of the user experience, where customers can now get a price offer and transit time, check the state and six months history of their shipments, and easily get in touch with Customer Service or with solution specialists in their industry, all in one place and online. In addition, the website acts as a portal where suppliers (i.e., trucking companies) can register themselves and where potential employees can find job opportunities.

In 2016 Van Gogh Museum set out to drastically improve their intranet. From the new version, they wanted an interactive look and feel, a user-friendly interface and easy access to information. TrueLime utilized custom made features such as a secure environment that synchronized the active directory with the intranet, so users would only need to log on once. A homepage contains internal news (pinned important news and a news archive), an overview of external news, an event calendar, and shortcuts to popular pages and external applications such as a CRM system and email client. There is also a link with the POS system, enabling the intranet to show the amount of visitors in the museum at any given moment and the total amount of visitors per day. Following WCAG 2.0 AA guidelines the intranet enables barrier free browsing.

Apollo Fire Detectors specialize in the design and manufacture of high-quality fire detection solutions for commercial and industrial applications. Their products are used in prestigious locations across the globe; The Statue of Liberty, The Royal Albert Hall, The Kremlin, to name but a few! They needed a website that would provide easy-to-find product information and a platform that would deliver advanced personalization and marketing automation for the future. Key points were the integration of the website with SyncForce (portfolio lifecycle management system) and the enhancement of the advanced search capability within Azure Search. The goal was to engage better with Apollo B2B target personas; Architects, Specifiers, Distributors, and Installers. And they made it! Within seven months, profound delivered a website showcasing their product catalog.

Ombudsman Toronto is an organization that holds the government accountable to the people it serves and helps it improve its services to the public. As the main function of an ombudsman’s job is to serve the public, the main focus for this project was accessibility. The website needed to be fast, responsive, and user-friendly. Their outdated website was difficult to maintain and update, which was one of the reasons why they chose Kentico. The Ombudsman’s office had also rebranded and needed the new website design to reflect the new brand while mobile optimized. After migrating to Kentico, website administrators appreciate its ease of use and its cost-effective nature, making it an affordable solution for the public sector. Inorbital saved time by utilizing Kentico out-of-the-box security, site optimization and smart search modules that dramatically reduced the development time.

Based on a collaboration between iFactory, that provided design assistance, and Kentico technical support from Burns Marketing a website was created that was aligned with Colorado State University College of Business prospective students’ needs. The university wanted to phase out their SharePoint dependencies in an effort to reduce the overall cost of site development and maintenance. The results are quite successful as the number of website developers decreased from three to one and the website is way easier to manage. The largest area of customization is the Users account system with authentication options for both Kentico membership accounts and Active Directory accounts, all exposed through a custom employee Directory listing. Self-service user profile editing is also granted with custom layouts and per-field access limited by Role assignment.

For Selectair, 2016 was the year of innovation. After thorough reflection, Selectair implemented a new corporate marketing and online strategy with “Personalized travel” as their new motto. Their new site needed to offer a generic concept with room for the individual travel agent to alter content, functionality, and SEO optimization. It also had to be easy for the Selectair marketing team to edit the site content themselves. Among other features, the website contains a custom-built travel seeker, online bookings links, a custom portal built on top of Kentico, and it also implemented marketing automation and geolocation. Since the site went live in November 2016, Selectair has experienced an explosion in sales leads and the actual price requests through the website have increased 10-fold. On top of this, the site was awarded the prestigious Innovation Award during the TM Travel Awards.

Willow Chiropractic is a UK based practice that needed to raise their online profile, increase numbers of new patient enquiries, and improve overall engagement with their brand. Their old website simply was not generating adequate new patient enquiries and online, their competition was gaining precious market share. In contrast, the new website clearly communicates the benefits of Willow’s chiropractic treatment and how Willow’s chiropractors work. This has resulted in a 23% increase in time on site and improved new patient enquiries. Being able to easily add new content to the site plays a key role in ongoing search engine optimization (SEO). Kentico makes SEO easy and provides the tools to maintain excellent search engine rankings. Entering content for meta tags makes the site compliant with SEO best practices and URL Aliasing enables the creation of simple, readable, search-friendly URLs. Statistics has shown a 43% increase in organic site traffic, or 310% increase in impressions in the Google SERPs.

Hydrogen is a global specialist recruitment consultancy located in London, Houston, Singapore, Sydney, Edinburgh, and Kuala Lumpur. It exclusively places candidates with businesses that offer flexible working. They wanted a new website that would integrate with their existing Salesforce CRM. The goal was to make it easier for candidates to apply and hear about jobs relevant to their skills. The aim was to create a commercial tool for business growth and resource to make client sourcing and placements more efficient. Reading Room utilized a various range of Kentico functionalities, for example, Scheduled Tasks to run background tasks pulling data from external data sources. An example was getting currency rates from a third party so that jobs can be displayed in various currencies. The website also offers personalized content and uses user-journey tracking.

A key part of Equip’s strategy with the new site was to use the blog to support push campaigns to fund members. This has been successful with blog items now accounting for around 40% of the most popular pages on the site. This can be attributed to a redesign that has seen blog views jump by over 200%. The Join page is another success story, with visitor numbers doubling. Increasing membership was one of the new site’s core requirements, and the improved user journey is helping drive visitors to this crucial page. In the six months since launch on July 6, 2016, this site has recorded improvements in engagement metrics across the board, including: a 15% increase in the number of users, a 65% increase in page views, a 31% rise in pages per session, an increase in average time on site of nearly 30 seconds, and a 50% drop in bounce rate.

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