Kentico Top 10 Websites for February 2017

For more than 20 years, Multimedia Polska is one of the biggest service providers in the Polish telecommunications market, offering digital TV, broadband wired and wireless internet, as well as landline and mobile phone services, insurance products, household CCTV solutions, and energy services - electricity and natural gas. Utilizing Kentico EMS features, the new website configures and tailors the offer to customers’ needs and passes it on to the Multimedia call center with a request for contact. Products are presented using fully customizable tables, and the cart, allowing for the addition and selection of additional services, is built automatically. The Customer Zone contains all the information that may be useful for the portal’s user. Among the information found there, one can find details on how to contact the helpline, a contact form, as well as the Customer Service Center search function, which works with Google Maps.

BGL is one of the UK’s largest consumer insurance groups and home to a number of brands that are trusted by millions of customers. MMT Digital transformed its previously simple website into an impactful and engaging platform to reflect the group’s history and market position. Based on a unique and innovative design and built using the latest technologies, the new BGL Group corporate website displays a modern, fresh look with an excellent user experience that showcases the business and its brands. Custom widgets and tables have been used to manage the visual identity of each of its brands, enabling BGL to maintain a consistent corporate brand image. Kentico EMS has been implemented to allow BGL to maximize its marketing efforts through powerful tools such as Content Personalization.

Wion (World is One News) is the latest South Asian News Channel from Zee Media Corp. The whole project contains four areas: News Website, Dashboard for content writers with Newsroom integration, Mobile app, and a Citizen journalism app. The client wanted a reliable technology solution that is easy to develop, extend and could provide the ability to integrate with third-party systems and applications. Ray Business Technologies developed MVC-based news portal with two levels caching to handle the spikes in volume. The website handles a high volume of traffic with a user-friendly dashboard that can help authors to post around 200+ articles a day. The entire solution was deployed on Microsoft Azure and with Redis storage for caching. WION uses Dalet solution for the newsroom and the dashboard maintenance. The website launched in June 2016 and the traffic grew from 20,000 page views in June to 1 million page views in December 2016. Currently, traffic is stabilized at 500,000 page views per month.

Bettcher Industries is a producer of innovative cutting and trimming tools for the food processing and industrial manufacturing industries. Their previous website was outdated and no longer represented the brand as the ground-breaking, forward-focused company it was. In collaboration with the client, thunder::tech developed a sitemap that made it quick and easy for customers to find the information they needed. They carefully considered how to make the path to purchase as simple and intuitive as possible. The website also utilizes custom templates, web parts, critical form controls, and widgets to allow flexible and tailored UX on the front end, and also from an administrative point of view. There is also a broad utilization of Kentico user and roles framework to segment, secure content, and provide exclusivity and a unique user experience in the Portal section. The usage of custom roles enables the delivery of exclusive content based on product interests.

Quarrix is a leader in the specialty roofing products industry with a product line that includes composite roofing tiles, ridge vents, soffit vents, pipe flashings, and nearly everything in between. They approached High Monkey with the need to gain a website utilizing marketing personas, scoring visitor actions, and personalizing visitors’ page views, email, analytics, and more. According to Amanda Williams, marketing manager of Quarrix: “Kentico EMS product offered everything we needed for our marketing efforts within a website platform that fitted within a small company budget.” For their purposes, they required to balance the needs of having set templates and layouts for basic pages, with the ability to easily create custom landing pages with individualized forms for niche marketing efforts. The website is performing incredibly well as you can see a 215% increase in page views or 3,600% increase in contact submission forms.

Grada is renowned as one of the biggest book publishers in the Czech Republic. They approached Sprinx Systems as their former e-commerce solution was complicated to maintain and less upgradable. E-shop wasn`t integrated with Microsoft Navision, it didn’t contain any advanced marketing functionalities. Apart from Microsoft Navision, the website is integrated with an e-book securing software Dibuk. There is also customized product pricing and a discounts policy. In terms of Kentico EMS features, Sprinx Systems developed custom personalization of the newsletters. They have used a standard EMS email module, but every issue was prepared for each recipient based on concrete interest. The website utilizes a scoring module for definition of recipient interests, these afterward influence the order of products in the newsletter. For Grada, it was very important to gain a scalable solution for future growth and they got it.

Kolbe builds custom windows and doors that are found in some of the most visionary residences and commercial projects in North America. Kolbe needed a website that reflected this vision and allowed visitors a great user experience no matter what device they utilized. Behind the scenes of the website, an integration bridge was built between Kolbe’s SharePoint-based data repository, which would now serve as a single-source product information system, and the new website. An enhanced product detail page was created to allow visitors to obtain information as they need it. Custom modules were used to pull in product data and allow the marketing team to supplement additional information for the web visitor. Additionally, hosting the site in Azure allows Kolbe to respond to spikes in website traffic. The website was built in 16 weeks, product data and content population took approximately six months.

Building Societies Association (BSA) provides its members with the highest quality information and research to enable members to run their business, armed with the best insights in their industry. Their website is one of the major channels through which they support and champion their sector and their members. One of the main challenges was to transfer a lot of data such as version history, workflow, links to recent updates, and appropriate user permissions. This was overcome by using Kentico’s REST API, which allowed Distinction to export the data from the old site and import all content as well as all objects into the new site. One aim of the site was to build their brand and acquire new users, which can be demonstrated by a 7.42% increase in new users. BSA also wanted to enhance user engagement, which can be demonstrated through a 9.49% increase in session duration and a 7.12% decrease in bounce rate.

Their gobstoppers, jawbreakers, and jelly beans are familiar to children and adults across Europe and Asia, but their brand was not. They needed to marry their brand to their products in the customer’s mind. Continuum was tasked with creating a unified online voice for the brand. Kentico enabled tailor-made web parts and modules sit seamlessly beside standard elements. The new website enables Zed Candy to directly collect individual customer’s information for the first time. Embedded analytics fed from the site to Zed Candy mean that they no longer must rely on assumptions as to who and where their customers are. A unified identity, coupled with a deeper knowledge of their customer base, allows Zed Candy to communicate with greater proficiency. The particularly young profile of Zed Candy’s customers meant that Continuum needed an unquestionably secure CMS platform. Kentico’s healthy security attributes shield the collected customer’s data from being compromised.

Dental House is a team of dentists founded by renowned specialist MUDr. Bedřich Fridrich, whose excellent reputation is spreading across borders of a local region. As this is their first website, it was highly important that their professionalism was reflected within a precise digital presence in terms of an excellent performance, an SEO optimization, and a responsive design. The goal was to deliver an easy-to-manage website containing all the information on services that they provide within a clean design, supporting an easy user journey. The center of attention is focused on a personal approach to patients that strongly influenced a visual presentation. Through a photo gallery, you can meet all members of the team and kind of feel this is the right place to go. And maybe, there is no need to be afraid of your dentist anymore.

It was necessary to improve the user experience, to make the website responsive, and to improve the site architecture. The purchase process was also simplified and made more secure. Distinction also increased data protection, password encryptions, and card processing security. The business goal was to leverage revenue from trade professionals, installers, and members of the public. Easy navigation makes it really easy for the user to identify the right parts and accessories they need. Kentico easily allowed Distinction to make the site responsive, which has vastly increased the number of conversions coming from mobile traffic. This fact was crucial as 49% of their traffic was coming from mobile users. The overall profit of the company is proof of a 77% increase in revenue, 131% increase in revenue from mobile traffic and 35% increase in transactions.

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