Kentico named as a notable vendor in the Gartner Magic Quadrant for WCM 2014
As an industry leading research and advisory company, Gartner is the go-to company for IT professionals in their search for technology-related insight necessary to make the right decisions. A place within the Magic Quadrant is highly sought after and highly competitive.
With customers interacting with brands in more ways and through more channels than ever before, their expectation of an exceptional customer experience has become the default. The majority of customers are interacting with brands via multiple channels and as such omni-channel customer interaction is more important than ever.
“Web content management is no longer simply a tool for creating Web pages – it’s now vital software for increasing the effectiveness of digital strategies.”
The Gartner report provides some good insights into the current market situation and offers some advice and considerations for both vendors and customers. It delves into the world of WCM, how it is changing, and how the midsize company can keep up in a world of expensive, complex, and sophisticated tools. Kentico is very proud to be named as a notable vendor in the report and see it as a step in the right direction in this very competitive industry.