Kentico CMS 7 Feature Series: MVT Testing

Multivariate (MVT) testing is the process of market testing multiple variables at one time. In simple terms, it can be thought of as numerous A/B tests performed on one page at the same time. A/B tests are usually performed to determine the better of two page variations, while MVT testing is used to determine the better of two content variations on a page. In this video we look at how to create an MVT test with Kentico CMS 7.
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Thomas Robbins

I spend my time working with partners and customers extending their marketing and technology to the fullest.