Enterprise Web sites – Connecting with the New Channels
*** Recorded at IMS Boston 2012 ***
Today’s customers engage with your organization through a growing variety of channels. Your website is just one of them – don’t forget social media, mobile and e-mail. Understanding the customer journey across these channels is essential to the success of any marketing organization. In this session we looked at the key recommendations you need to consider as you get started in multichannel engagement.