Cheltenham Racecourse wins Online Retail Award for new Kentico-powered Website
We’re thrilled to announce that the new Cheltenham Racecourse
website, developed using Kentico CMS, has just won a highly esteemed Online Retail Award, in the category of sport. Congratulations to Kentico Certified Partner True Digital
, on thier fantastic implementation!
About the award
The Online Retail Awards
are international, impartial, independent business awards that can be won by online retailers of any size anywhere in the world. The aim of the Online Retail Awards is to seek out examples of retailers' websites that offer great online shopping experiences for customers and to reward them publicly.
This award is a fantastic achievement. ORA Judges commented, “If the results for 2011/12 are anything to go by, 2012/13 should be outstanding. Another shining example of building a site round the user experience.” See ORA results
About the website
Racecourse’s website was redesigned ahead of the 2012 season to provide a hub for all marketing efforts. The results have driven website traffic up by 33%, bounce rate down by 20%, transactions and revenues both up by around 35% and, ultimately, record attendances. Read more in the Cheltenham Racecourse case study