Calculating Lifetime Value [Infographic] Thomas Robbins — Nov 13, 2012 Lifetime value is an incredibly important to marketers to predict the net profit they may be able to attribute to the relationship with a customer. This infographic from KissMetrics provides a great overview of the term. Share this article on Twitter Facebook LinkedIn Thomas RobbinsGoogle Plus I spend my time working with partners and customers extending their marketing and technology to the fullest. Comments New subscription Leave message Your email: Specified email address is not valid. Please enter an email address.