Direct Marketing News
asked their readers to share how the role of marketers is changing, what they are doing and what they didn’t expect they would have to do. They used the responses to create this fascinating infographic on what a marketer does. From what I can see the tasks covered are pretty close to what I see on a daily basis as I talk with marketers. Also, my favorite response is to the question - what’s your most important task? Strategy still rules as the number #1 task! What do you think?