Bear with me I'll try to be descriptive. I have already implemented this using some basic custom web parts but I'm seeking for a better, more native way to do the following, and use the advise to built other more complex controlled layouts.

Assume an already built template with single column, standard side menu, topmost header etc.

With the web-parts inserted by the developer, editor should be able to :

1 - Edit The text (no source) (easy enough, by highly customizing the FCKEditor behavior and styles)

2 - Optionally Insert/Delete/Update left top image (fixed width) word-wrap, using simple "Browse/Delete" controls and not any image properties etc.

3 - Optionally Insert/Delete/Update right top image (fixed width) word-wrap, this right image should move down ~350px if left image exists, using simple "Browse/Delete" controls and not any image properties etc.