Kentico CMS 7.0 Context Help



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This tab contains reports that display the data of various statistics measured for the selected document by the Web analytics module.


The From and To fields on the right can be used to enter a time period for the reports. Only hits that were logged during the specified interval will be included in the displayed data.


The following options allow you to choose which unit of time should be used in the reports:


WebAnalyticsHour Hour

WebAnalyticsDay Day

WebAnalyticsWeek Week

WebAnalyticsMonth Month

WebAnalyticsYear Year


This selection determines the length of time which is represented by individual units on the horizontal axis of the report's graphs (if the Content option is chosen) and the precision that can be specified in the From and To fields.


You can switch between two types of reports, which contain the following statistics:




Page views

Shows how many times the page was accessed by the website's visitors during the specified time interval.

Average time on page

Displays the average time that visitors spend viewing the given page (measured in seconds).

Landing page

Counts how many times the given document served as a landing page for the website's visitors. A landing page is the first page viewed when a visitor starts their browsing session on the website.

Exit page

Counts how many times the document was an exit page for a visitor. An exit page is defined as the last page visited by a user before their browsing session ended.


Traffic sources:


Traffic sources

Displays the statistics of the traffic sources that generated the document's page views. Four different types of sources are tracked:


Direct - page views gained when the URL of the page was entered directly into the browser (i.e. no referrer was passed).

Referring local pages - views gained as a result of references (links) from other pages on the given website (e.g. through a navigation menu).

Referring sites - views gained through links from external websites (not including search engine result pages).

Search engines - views generated by visitors who found the page using a search engines.

Search engines

This table contains the names of the search engines that visitors used to find the given page and the amount of page views generated by each engine.

Search keywords

Contains the keywords that were entered into search engines in order to find the page and the page view statistics of individual keywords.

Referring sites

Displays the domain names of external sites from which visitors were linked to the given page. You can view the statistics for individual sites.


Note: The system excludes all websites whose URLs match the Domain rule of one of the search engines defined in Site Manager -> Development -> Search engines.

Referring local pages

Contains the alias paths of the local website's pages from which visitors were linked to the given page and the amount of views gained from each page.


Shows how many times and how recently the page was visited by search engine web crawlers (robots). Tracking is only done for crawlers whose user agent is specified for one of the search engines registered in the system.


The data displayed in the reports may also be exported into external files using various formats. This can be done by right clicking on a graph or table, which will open a context menu offering the following options:


ExcelExport Export to Excel - exports the data displayed by the given object to an XLSX spreadsheet.

csvexport Export to CSV - exports data to a CSV file.

XMLExport Export to XML - exports data to an XML file.


After you select an action from the menu, your browser's standard file download dialog will pop up, letting you open or save the file with the exported data just like when downloading any other type of file. For more details on the data export feature, please refer to the Modules -> UI data export chapter of the Developer's Guide.


It is also possible to subscribe to the graphs and tables in the reports, which allows you to periodically receive e‑mails with the up‑to‑date content of the given statistic. To subscribe, right click on the chosen table or graph and select the Subscribe to option in the displayed context menu. You can then fill in the details of the subscription in a separate dialog.


Further related information about the Web analytics module can be found in:


Developer's Guide -> Modules -> Web analytics

Developer's Guide -> Modules -> Web analytics -> Monitoring traffic from search engines