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You can configure various states of the product displayed on the public site at Kentico CMS Desk -> Tools -> E- commerce -> Configuration -> Public status. This can be e.g. "Available", "Accepting pre-orders" or "Not available".
Every status has the following states:
•Public status display name - friendly name displayed to store managers
•Public status code name - code name used by developers
•Enabled - indicates if this status should be used for new orders
This can be e.g. "Available", "Accepting pre-orders" or "Not available".