In Kentico CMS, the products offered in your on-line store can be purchased by both anonymous and registered users, in the E-commerce solution commonly referred to as customers. The anonymous customers make a lump-sum purchase whereas the registered ones can purchase in your store repeatedly using the same login details.

 

Please note that a customer profile can be created either manually using the CMS Desk -> E-commerce -> Customers administration interface or automatically during the purchase process.