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The Web Analytics module comes with the following reports:
| • | Browser types - this report shows what types of browsers your web site visitors use. It recognizes the major and minor version - e.g. FireFox 2.1.
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| • | Campaigns - this report helps you track your marketing campaigns - when a visitor comes with particular URL parameter to your web site, you can track the visit from particular campaign (typically from e-mail or banner campaigns). See Tracking marketing campaigns for more details.
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| • | Conversions - this report helps you track the conversions on your web site. See Tracking conversions for more details.
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| • | Countries - this report shows the countries the visitors come from. The countries are recognized by IP address which may not be a 100% reliable method in all cases, but the overall statistics should provide correct results for a higher number of visits. |
| • | File downloads - this report summarizes the number of files downloaded by the web site visitors and the most downloaded files. Please note that it tracks only the files managed by the CMS and served using the Kentico CMS scripts (GetFile.aspx).
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| • | Invalid pages - this report summarizes the number of ASPX pages that were not found on the web site and the most often requested invalid URLs.
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| • | Page views - this report summarizes the number of displayed pages (served by Kentico CMS) and the most often requested pages.
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| • | Referrals - this report summarizes the number of visits coming from external web sites and the web sites from which the visitors come to your web site most often.
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| • | Visits - this report summarizes the number of visits of your web site and the number of new versus returning visitors. The tracking is ensured by a cookie. |
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