In many cases, tracking referring web site URLs may not be possible or reliable way of tracking your on-line marketing campaigns. Then, you may want to use the campaign tracking support in Kentico CMS Web Analytics module.
How it works
You need to include a special parameter to the link in your campaign that will allow you to identify the campaign name. If your current link that you use for banner advertisement looks like this:
http://www.mywebsite.com
Your new URL with campaign tracking will look like this:
http://www.mywebsite.com/?campaign=banner1
As you can see, we have added a parameter campaign with name of the campaign (banner1).
How to configure campaign tracking
All you need to do is to specify the campaign tracking URL parameter name in Site Manager -> Settings -> Web analytics. Choose your web site and set the value of the Campaign tracking URL parameter key to: campaign
Then, modify the links to your web site so that they contain the paramter campaign like these:
http://www.mywebsite.com/?campaign=banner1
http://www.mywebsite.com/?campaign=newsletterJune
http://www.mywebsite.com/?campaign=pressrelease
How to evaluate campaigns
Go to the CMS Desk -> Tools -> Web Analytics module and choose the Campaigns report. You will see how many hits your received from your campaigns in the chosen time period:
